Ideas and Beliefs

Aesthetic Ideas

Core concepts such as wabi-sabi, ma and mono no aware.

Iki: The Edo Ideal of Refined Style

Learn what iki means: the understated, spirited elegance prized by townspeople in Edo, how it differs from other Japanese ideals, and where it shows up.

4 min read

Kawaii: Cuteness in Japanese Culture

Explore kawaii, the Japanese idea of cuteness: how the word developed, how the style grew in the modern era, and where it appears in design and daily life.

4 min read

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